Why Visionary 360

Why Visionary 360?

ConnectWise Consultants Focused on Your Bottom Line

You are unique.

Your IT and professional services business is unique. You have a unique approach and a unique set of people. Each of your team members have distinctive personality and skill sets.  Even your business operations and systems are unique, believe it or not.

Your business problems are unique as well, wouldn’t you agree?

As the saying goes: If you only have a hammer, you tend to see every problem as a nail.  To solve your unique business challenges, why would you want to use a standardized solution?

We don’t operate that way, and we’re sure you don’t either. When we see a problem inside your business, it’s our duty to help guide you to truly figure out how to make your company work some magic. Then, we do ours. We dedicate ourselves to crafting solutions that redefine your business operations, minimize your day-to-day administrative and accounting tasks, all the while providing you invaluable in-depth metrics on your financial health. Your bottom line is important and we want to improve it.

How Visionary 360 was born. 

In 2009, while running MSP NetOps Corporation, Matthew Zaroff joined the Heartland Technology Peer Group (HTG).  A condition of this membership was the presentation of quarterly financial reporting in a standardized format within the peer group.  Matthew found that this task took hours to complete and rarely yielded consistent results, due to the various charts of accounts used by each company in ConnectWise. Because of this pain, Matthew took it upon himself to create a process of updating his own Chart of Accounts to match the standardized format used by the group and in doing so, he realized that ConnectWise needed to be updated so that revenue flowed to the correct accounts in the newly created Chart of Accounts.

With only 5 years of experience in ConnectWise at the time, Matthew took this opportunity not only to reconfigure the PSA to align with the new Chart of Accounts, but also to apply best practices to the way ConnectWise is configured.

When Matthew showed his work to his HTG peers, several of them asked for help doing the same to their systems. After completing a few of these projects, Matthew’s peer group suggested that he monetize this skill set and service and start a division to provide this service to other IT firms. Visionary 360 was born because of this administrative pain point in ConnectWise, and through innovative work done by Matthew.


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Matt Cropped

Matthew Zaroff

In addition to his current role as President of Visionary 360, Inc., Matthew acted as President of NetOps Corporation, CFO and Owner of ServiCorps Systems, Inc., and President of Technical Systems Management Consultants.

Matthew Zaroff, a 28-year veteran of the Information Technology industry, lives in Southern California with his wife, son, and their dog.

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Don Bentz

Don Bentz is a Senior Consultant at Visionary 360, where he works to help guide IT firms to improving their bottom line. Don has been in the IT industry since 1997, and has been associated with HTG, ConnectWise User Groups, CompTIA (with whom he spent three years on the board of directors), ASCII, True Methods, and Microsoft.  He’s been a Systems Engineer, a Service Manager, and President/Co-founder of Preferred IT Group, LLC.  Don holds an Associate degree in Electronics Technology and dozens of certifications with Microsoft, including MCSE and a Master CSSA.

A former swim coach and a fitness fanatic, Don lives in Indiana with his family.  His personal motto is, “God doesn’t make a no-good anything.”  He lives by the Go-Giver philosophy and “Because I said I would.”


Ryan Seymour is a Business Consultant at Visionary 360. Ryan has acted as the Director of Business Process for a technology company in Michigan and as a Senior Solutions Strategist at ConnectWise.  Ryan has been in the IT industry since 2005, and has extensive knowledge of all the ConnectWise suite solutions, having spent the last thirteen years working with their products.

Ryan has a BS from the University of Michigan and resides in Southeast Michigan, where he enjoys spending time with his daughter Isabella, fishing on the local rivers, and playing hockey on the weekends.


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