
Discounting Done Right
Stop Giving Discounts Without Showing Them Discounts aren’t the problem. Invisible discounts are. Whether you should give a discount at all is a separate discussion. In this article, we’re focused on something far more practical: how to use discounts in your favor instead of quietly eroding your margins. Most companies discount the easy way. They simply adjust the retail price on a product or reduce the labor rate and move on. The invoice goes out,


